> iPhone ad rapped as 'misleading'

> A television advert for the iPhone misled consumers, the Advertising
> Standards Authority has ruled.

> Two complaints to the watchdog noted that the advert said "all the parts
> of the internet are on the iPhone".

> But the ASA said because the iPhone did not support Flash or Java - two
> programs that form part of many webpages - the claim was misleading.
> Apple had argued its claim referred to availability of webpages, rather
> than their specific appearance.

> The iPhone employs a web browser called Safari, which is built on freely
> available software. Many webpages, however, employ small software
> programs like Flash and Java to display graphics and animations.

> Those programs are proprietary software, and Apple opted not to enable
> them on the iPhone. The result is that pages viewed with Safari may look
> different to those same pages viewed on other browsers.

> The ASA said the advert "gave a misleading impression of the internet
> capabilities of the iPhone".

> It must therefore not be aired again in its current form, it said.
> "Because the iPhone doesn't support Flash or Java, you couldn't really
> see the internet in its full glory," said Olivia Campbell, a
> spokesperson for the ASA.

> "They made a very general claim that you can see the internet in its
> entirety, and actually that's not quite true - so we've upheld."

> Apple said it did not want to comment on the ruling.

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